Wednesday, July 10, 2013

Wednesday Dance Video

Justin Peck and Janie Taylor, The Block Magazine from Justin Peck on Vimeo.

I watched this video a really long time ago and there is something about it that stays with you. Perhaps, it's her hair or something about her presence. It isn't perfect; the digital color grading bothers me a little or perhaps a lot. The feel that they are going for is interesting - I just miss when people use to do things in camera and I think they could have done this in camera with lights and it would have been better. Unconsciously color grading feels as though it isn't real and couldn't be captured with actual light. Even if something is meant to feel magical and mysterious it needs to be rooted in some type of reality or else it just feels false.

I understand that this is a fashion video and it, perhaps, succeeds in that way, but I have seen fashion videos or commercials that rise above their purpose and I wish this one was able to do that. I feel it is really close. The filmmakers are competent, but it feels as though they don't have a grasp on what they are creating. This is painfully obvious after reading this interview with Janie Taylor where she points out that they just wanted her to "dance around" and she had to bring Justin Peck into the production because she thought if she just danced around she would look stupid. I so love that the ballerina is the one who truly made this piece work and not only by her presence on film, but also her artistic knowledge and valuable insight.

To me the idea that it begins with the man being viewed as if he is merely a sculpture is really intriguing. The woman comes in and begins to interact with this object, she brings him to life, but then the piece just ends with no conclusion or understanding of the power of the choreography. That is the failure of the filmmakers because they had something that they could have really plugged into and created something amazing, but they don't appear to connect with what is going on in front of them. It is really disappointing when something has such great potential and it isn't realized.

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